Brand and Marketing Manager (Fragrance) at Ascentech Services Limited

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Brand and Marketing Manager (Fragrance)

Location: Festac, Lagos
Employment Type: Full-time
Industry/Sector: Beauty and Body Care

Job Brief

• We are looking for an experienced Brand and Marketing Manager who will be responsible for promoting and efficiently managing the Company’s brand and marketing functions.
• S/he is to ensure that the company surpasses its brand and marketing goals.

Responsibilities

• Developing, managing and executing all marketing activities for the company
• Creating the marketing strategy for the company in line with its strategic goals and objectives.
• Analyze brand positioning and consumer insights
• Co-ordinate marketing campaigns and some sales activities
• Support Sales & Retail teams with merchandising materials, flyers, roller banner, digital selling tools etc.
• Oversee the company’s marketing budget.
• Creation and publication of all marketing materials in line with marketing plans.
• Plan and implement promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Responsible for brand management and corporate identity
• Monitor and report on effectiveness of marketing communications efforts
• Conduct business review meetings with key stakeholders to track business planning
• Foster relationship and growth between the company and Key Accounts, as well as address complaints and areas for improvement.
• Work closely with design agencies and assist with marketing communication materials.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Ensure all events and sponsorship activities represent the brand in accordance with company policies
• Oversee social media accounts and ensure brand consistency.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Supervise content deployment on all social media platforms.
• Supervise coverage of all Promotions, Campaigns, NPD, Events & Activations.
• Supervise the upload of articles and ensure that the company pages gain or exceed the set number of followers, likes, post, traffics among others.
• Track all activities on the Company social media pages.
• Perform other duties as may be assigned to you.

Requirements and Skills

• B.Sc / HND in relevant discipline.
• 5 - 8 years relevant work experience.
• Ability to create brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and using effective campaigns.
• Excellent analytical skills.
• In-depth understanding of brands and marketing trends.
• Highly creative and able to produce innovative and original ideas.
• Ability to manage and allocate budgets.
• Understanding of market research.
• Ability to think strategically and come up with excellent campaigns.

Application Closing Date
28th February, 2023.