Digital Marketing Specialist at Ciuci Consulting

Ciuci (pronounced see-u-see) Consulting is a strategy and consumer intelligence company with strong technical expertise in strategy formulation, research and human capital development. Based in Lagos, Nigeria, we develop strategic solutions for government organisations, non-governmental organisations and leading business enterprises in Africa. We are founded on the principle that companies in Africa experience tough challenges that require practical and realistic solutions, not just reports. The firm consists of ethically-driven professionals who strongly believe in integrity and partnership as key ingredients for delivering high-quality results to our clients.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job Summary

• We requires the services of a skilled Digital Marketing Specialist
• The role involves creating, managing, and executing campaigns that align with the organisations core objectives
• This includes developing content, managing social media accounts, creating ads, running email campaigns, and analysing the performance of campaigns.
• Improving brand awareness and digital prominence through social media marketing, brand, and content strategy development.
• Other tasks include graphic design, brand identity, digital & social media management.
• Content Creation:
  • Exciting, relevant, current content creation driving brand awareness and the services currently offered.
• Social Media Management:
  • Manage our digital and marketing platforms/channels – converts from viewers to actual customers/clients.
• Graphics Design:
  • Graphic design to communicate messages, events, posts, and interactive visual content.

Key Responsibilities

• Curate and create daily social media content and marketing materials and oversee their distribution. 
• Effectively use all digital marketing tools and techniques like SEO, SEM, email, social media, and display ads to boost brand exposure.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Maintain our website and social media presence across all relevant digital marketing channels.
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Plan, execute, and measure experiments and conversion tests.
• Build, plan and implement all digital marketing strategies for the company.
• Brainstorm new and creative growth strategies for online engagement.
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Keeping track of the latest trends, new platforms, best practices, and technologies in real estate digital advertising.

KPI:

• Predetermined increase / improvement in
• Average Engagement Rate from social media pages and websites.
• Conversion rates for website clicks.
• Cost per Click on Ads and sponsored posts.
• Monthly Bounce Rate
• Monthly Website Traffic
• Social shares and engagement
• Brand recognition and visibility
• SEO ranking
• Leads and sales.

Requirements

• Candidates should possess a Bachelor's Degree / HND qualification with minimum of 3 years experience.  

Application Closing Date
23th April, 2023.