Marketing & Communications Specialist at a Digital Construction Marketplace - The People Practice

The People Practice - Our client, a Digital Construction Marketplace, is recruiting suitable candidates to fill the position below:

Job Title: Marketing & Communications Specialist

Location: Lagos
Employment Type: Full-time

Job Description

• Our client is looking to hire a Marketing & Communications Specialist who will oversee all copy and content across the company's landing pages, ad creative, social, direct emails, investor comms, events and some product onboarding flows.
• The company will provide deep insights into customers’ hot buttons - their desires, needs, priorities, and fears and will ask you to build narratives that, over time, win peoples’ trust and help them discover and use the company's service.
• If you’re an “under-utilized" storyteller, here’s a chance to craft the narrative for a fast- growing startup in one of the oldest industries in the world.
• There is a product- market fit with some channels working well and are looking for a rock star to take things to things to the next level.

Responsibilities

• Develop and implement a communications strategy to meet business objectives.
• Research and write releases, web copy, blogs, and newsletters, and work with members of the design team to create infographics and other design assets.
• Arrange and coordinate press conferences, and assist in planning events.
• Adhere to the company’s style guide, ensuring that we produce a high-quality and error-free copy.
• Work with key internal role-players to brainstorm and execute content ideas, in line with the company’s strategy and in support of various brand initiatives.
• Support and evaluate the results of communications campaigns with the team.
• Analyze and report on the performance and efficiency of campaigns.
• Collaborate with other internal teams (e.g. product) to develop and monitor strategic marketing initiatives.
• Write, proofread, and edit creative and technical content across different mediums.
• Work with external agencies and vendors to execute marketing programs.
• Decide on appropriate placement of ads.
• Monitor social media and Google Analytics.
• Optimize paid advertising campaigns using SEO and other tools.
• Monitor project status and budget, scale campaigns to maximize ROI.
• Brainstorm and implement experiments and conversion tests.
• Other tasks as set out by the line manager.

Job Requirements / Qualities

• Bachelor's Degree in Marketing, Communications, or a related field.
• 5 years of experience in marketing, communications and content creation.
• Excellent analytical and storytelling skills.
• Strong written and verbal communication skills.
• Skilled in writing and editing content with keen attention to detail.

Apply because you want to:

• Join a mission-led team that is ecologically and environmentally conscious and will positively impact Africa’s construction landscape.
• Enjoy flexible working arrangements
• Expand your repertoire to run various aspects of the comms mix across channels and through whole funnels.
• Join a high-growth company and put some big wins on your CV wherever you are in your career.
• Learn from some of the brightest people in the construction industry.
• Join a strong culture of openness & transparency.

Application Closing Date
13th May, 2023.