Promasidor Nigeria Limited, a major player in the Nigeria Food & Beverage Industry, and a member of the 30 years old Promasidor group, present in 30 countries pan-Africa.
We are recruiting to fill the below position:
Job Title: Brand Manager
Ref No: BM032015
Location: Lagos
Reporting To: Category Manager - F&E
Objectives
To support the Category Manager, in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.
Responsibilities
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
1.) Brand Plans:
- Execute approved marketing activities for brands/products, particularly below-the-line programmes.
- Plan, activate and monitor regular sampling programmes as appropriate for brands/products.
- Ensure core/major activities are evaluated and learnings captures for future brand planning.
2.) Marketing insight:
- Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
- Use consumer insight to inform development of marketing programmes for assigned brands/products.
- Provide market information with which to report on the performance of assigned brands/products.
3.) Competitor monitoring:
- Track competitor activities in the Dairy sector and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.
4.) Budget:
- Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.
5.) Results:
- Execute below-the-line activities for assigned brands/products and evaluate performance against activity objectives.
6.) Financial Scope:
- Responsible for managing marketing expenditure allocated to assigned brands/products.
Requirements
Education
- Minimum second-class Bachelor's degree from a reputable university, either in Nigeria or abroad.
- Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
Experience:
- 3 - 5 years cognate Marketing experience, with at least 2 -3 years hands on Brand Management Experience.
Knowledge:
- Interpreting data and information
- Preparation of annual marketing/activity plans
- Development and execution of consumer and trade promotions and POS material
- Third-party supplier management Managing budgets and expenditure
- Working in teams
- Understanding of research techniques
- Presentation skills
- Microsoft Office suite - Word, Excel and PowerPoint
Skills & Personal Attributes:
- Self-motivated Analytical Articulate - verbal and written.
- Able to interact with a range of people (interpersonal skills).
Application Closing Date
24th March, 2015.
Method of Application
Interested and qualified candidates should:
Click here to apply online
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