Promasidor Nigeria Limited, a major player in the Nigeria Food & Beverage Industry, and a member of the 30 years old Promasidor group, present in 30 countries pan-Africa.
We are recruiting to fill the below position:
Job Title: Research Coordinator
Ref No: RC032015
Location: Lagos
Reporting To: Head of Marketing
Objectives
To aid business and brand decision-making by identifying information & insight needs, using both qualitative and quantitative tools to carry out research where required, and analysing data to provide actionable insights.
Responsibilities
1.) Marketing Insight:
- Manage the execution of all continuous and ad hoc research studies (e.g. Omnibus, Retail Audit, Consumer Audit, Brand Imagery, Usage and Habits Studies).
- Analyse data received and integrate findings from multiple sources into actionable consumer and customer insights for brand planning and activity implementation.
- Provide detailed reports and presentations for brand teams, PNG management and Group management.
2.) Brand Health & Competitor Monitoring:
- Support the brand teams in the production of regular brand health and competitor reports, by monitoring attitudes, trends, competitive landscape and product mix.
3.) Business Support:
- Be the central point of contact for all PNG and Group requirements for research and consumer insight in Nigeria.
- Co-ordinate all research requests from internal PNG and Group stakeholders and make recommendations on how to address information needs.
- Maintain a database of research studies for easy reference by all stakeholders.
- Provide data and/or situation analyses as required for business issues.
- Ensure best practice in tracking and reporting processes for brand activities.
4.) New Product Development:
- Support new product development briefs and project teams by providing analysed data on trends, threats and market opportunities.
5.) Budget:
- Manage the research budget to ensure execution of continuous and ad hoc research programmes.
6.) Results:
- Provide strategic direction with actionable insights from consumer and customer research, which aid strategic and tactical decision-making.
7.) People Development:
- Provide coaching as required to the brand teams on research tools and techniques to meet information needs and gaps.
8.) Financial Scope:
- Responsible for management and reporting of the research budget across the brands portfolio.
Requirements
Education:
- Minimum second class Bachelor's degree or HND (Upper Credit) from a reputable institution, either in Nigeria or abroad, in Business Administration, Marketing, Market Research, Statistics or Social Sciences.
Experience:
- Minimum 4 years' work experience in an FMCG company or a research agency.
Knowledge:
- Consumer knowledge & understanding
- Research tools and techniques Data analysis
- Brand health monitoring & analysis
- Monitoring attitude & behaviour trends
- Managing budgets
- Managing third-party agencies & suppliers
- Project management Presentation skills
- Microsoft Office suite - Word, Excel and power point
Skills & Personal Attributes:
- Able to assimilate a range of information for decision-making
- Articulate - verbal and written
- Analytical Seeks solutions
- Strategic thinker
- Able to manage a number of projects simultaneously
- Good interpersonal skills - persuasive, tactful
Application Closing Date
24th March, 2015
Method of Application
Interested and qualified candidates should:
Click here to apply online
Note: When the Page Opens, Click "Careers" to Open the Job.