Market Researcher at Global Profilers

Posted on Thu 11th May, 2023 - www.hotnigerianjobs.com --- (0 comments)

Global Profilers - Our client in the FMCG industry, is recruiting to fill the position below:

Job Title: Market Researcher

Location: Lagos
Employment Type: Full-time
Department: Marketing

Job Summary

  • The Market Researcher will be responsible for conducting comprehensive market research and analysis of Fast-Moving Consumer Goods (FMCG) products, market trends, and consumer behaviour.
  • The primary objective of the role is to provide insights that will inform strategic decision-making for the development and launch of new FMCG products, as well as to enhance the performance of existing products.

Job Duties

  • Carry-out market research in the assigned areas
  • Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements.
  • Build out internal communication channels to keep the wider business updated with market news
  • Consistently exercise independent judgement and discretion in research matters
  • Prepare and submit regular reports that summarizes findings in a digestible, graphical, and actionable manner

Minimum Requirements

  • Minimum of a Bachelor’s Degree, preferably within Psychology, Sociology, Statistics, Communications, or Marketing or any other relevant field
  • 1-2 years of experience in FMCG sector
  • Excellent IT skills across the Microsoft desktop suites and the following:
  • Statistical software packages: {{SPSS, SAS, R or Stata}}
  • Database manipulation {{SQL}} and CRM management.
  • Advanced data visualization methods: {{Tableau, Business Objects}}
  • Excellent spoken and written communication and the tenacity to hold an argument.
  • Ability to collaborate cross-functionally, with people of all levels.

Application Closing Date
31st May, 2023.

Method of Application
Interested and qualified candidates should send their CV showcasing detailed experience (preferably in the FMCG sector) to: [email protected] using the Job Title as the subject of the email.