Brand & Communications Analyst (BTL Expert) at Noemdek Limited

NoemDek Limited is an EPC Company incorporated in Nigeria in 2012, to provide specialized services to the Oil & Gas, Power Generation, FMCGs, etc. Over the past five years, the firm and its international partners have supported clients on large infrastructure projects and after-sales services to ensure the assets are maintained effectively and a client’s operations run smoothly.

We are recruiting to fill the position below:

Job Title: Brand & Communications Analyst (BTL Expert)

Location: Ikoyi, Lagos

Job Description

• We are seeking for a creative and analytical Brand & Communications Analyst (BTL Expert) to join our team.
• This role requires a blend of strategy, creativity, research, and analytical skills to enhance our brand positioning, increase brand awareness, and deliver an integrated communications plan.

Responsibilities
The Brand & Communications Analyst (BTL Expert) will be responsible for:

• Developing and implementing below-the-line (BTL) marketing strategies to increase brand awareness and improve brand reputation.
• Building brand equity through various BTL activities such as experiential marketing, activations, events, and promotions.
• Conducting market research and analysis to develop insights for strategic direction and decision-making.
• Creating and managing all BTL marketing materials, including brand collaterals such as flyers, pamphlets, and merchandising items.
• Monitoring and analyzing the performance of BTL campaigns to ensure they deliver the desired results.
• Collaborating with internal teams and external stakeholders to deliver integrated marketing campaign plans.

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration or related fields.
• At least 1 year working experience working for a marketing agency.
• Strong analytical skills with the ability to analyze and interpret market research data.
• Excellent communication skills with the ability to build relationships with internal team members and external stakeholders.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Creative thinking skills with the ability to develop innovative marketing strategies.

Application Closing Date
Not Specified.