Brand Manager at a Reputable Quick Service Restaurant - Willers Solutions Limited

Willers Solutions Limited - Our client, a reputable Quick Service Restaurant, is recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

• Development of the brand marketing strategies to establish strategic direction and program positioning.
• Developing and implementing strategies that resonate with the target market.
• Develop and execute marketing programs that increase brand identity and brand awareness.
• Develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.
• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Researching and analyzing consumer behaviour, market trends and competitor activity.
• Understand the products and services offering and approach of key competitors.
• Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
• Developing, executing and coordinating the brand and promotional activities.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• B.Sc / HND in a related role
• Minimum of 3 years’ experience as a Brand Manager in a QUICK SERVICE RESTAURANT.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers

Application Closing Date
24th May, 2023.