Digital Marketing / Social Media Specialist at FoliXx Hospitality

Posted on Thu 01st Jun, 2023 - www.hotnigerianjobs.com --- (0 comments)

FoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and service. We are a resolute people, committed to continuous excellent service delivery, our value systems are built upon:integrity, excellence, attitude, competence, and continuous improvement.

We are recruiting to fill the position below:

Job Title: Digital Marketing / Social Media Specialist

Location: Lekki, Lagos

Job Description

  • We are looking for a talented Digital Marketing Specialist / Social Media Manager.
  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • You will be responsible for creating original text and video content, managing posts, and responding to followers.
  • You will manage our company image in a cohesive way to achieve our marketing goals.
  • We expect you to be up to date with the latest digital technologies and social media trends.
  • You should have excellent communication skills and be able to express our company’s views creatively.
  • Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Collaborate with other teams, like marketing and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Instagram timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills

  • Candidates should possess a First Degree in Marketing, IT, or relevant field with 5+ years relevant work experience.
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Good to have Social Media Manager skills:
  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills.

Application Closing Date
Not Specified.

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