Digital Marketing Officer at Rupetta Academy

Rupetta Academy is a leading modern and efficient online learning platform designed to remove all barriers to a successful learning experience. We are keen on providing qualitative learning experiences by creating and enhancing learning opportunities and resources. We are passionate about impact; we want to create value that touches and improves people’s lives.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Abuja (FCT)
Employment Type: Full-time
Grade: Level 2

Job Brief

• We are looking for a highly motivated, goal-oriented, experienced, and creative Digital Marketing officer who can create content and engagements that would convert prospects and drive more lead generation and sales.
• The Digital Marketing Officer will support the business growth agenda by promoting and developing our products and services through the development and production of high-quality outputs for our business.
• Ultimately, the Candidate will help us to reach our target audience by delivering both useful and appealing online information about our company and products.

Roles and Responsibilities

• Writing, reviewing, editing, and updating content for company websites, marketing materials, and social media platforms.
• Maintain and grow our social media presence across all digital channels including Facebook, Instagram, and LinkedIn.
• Manage social media accounts and social media activities, ensuring that all pictures, audio, and videos to be published are of international standards in terms of grammar, content, and presentation
• Development and implementation of digital marketing plan and goals that align with the company’s business goal.
• Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
• Measure and report the performance of all digital marketing campaigns and assess against goals.
• Develop creative ideas, suggest new innovative ways of delivering engaging digital content, and keep up to date with the latest digital marketing trends.
• Development of brand awareness and sustaining the online reputation.
• Content management to drive digital media engagements, and grow followership, and conversion rate for company products and services.
• Using social media to engage consumers, promptly respond to questions or complaints, and promote company initiatives.
• Researching and turning content ideas into videos, images, infographics, and text captions.
• Analyze and report on the performance of digital marketing campaigns, including tracking key metrics such as website traffic, engagement, and conversion rates.
• Stay up to date with changes in digital marketing technologies and tools and recommend new strategies and tactics to improve the company’s marketing efforts.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Using A/B testing to optimise digital marketing performance.
• Driving business growth by developing innovative growth ideas and campaigns.
• Responsible for the broad digital media management function.

Qualification and Competence

• A Graduate of a University or any recognized tertiary institution.
• 2-3 years of proven experience in digital marketing and producing digital content.
• Hands-on experience with online marketing tools and practices.
• Working knowledge of ad serving tools.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Tik Tok, Instagram, and other social media best practices.
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Strong understanding of digital marketing concepts and best practices, including SEO, SEM, PPC, social media marketing, email marketing, content marketing, and analytics.
• Proficiency in relevant software and tools such as Google Analytics, AdWords, and CRM systems.

Skills and Abilities:

• Outstanding verbal and written communication skills
• Excellent Interpersonal skills.
• A can-do attitude
• Team Player
• Proactive and target driven.
• Strong analytical skills: tracking and analyzing data, identifying trends, and making data-driven decisions to optimize digital marketing campaigns
• Highly creative and creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong project management skills and data management skills.
• Ability to multitask and perform under tight deadlines.
• Ability to work independently and manage multiple projects and accounts concurrently
• Must have strong attention to detail, critical thinker, and problem-solver.
• Ability to maintain confidentiality.
• Excellent organizational skills.
• Ability to think outside the box.
• Excellent research and presentation skills
• Possess good content writing skills.
• Highly motivated with a desire to take advantage of new technological opportunities to optimize content and online engagement.

Application Closing Date
30th June, 2023.