Head of Marketing at Vedic Lifecare Hospital

Vedic Lifecare Hospital is a multidisciplinary hospital with a team of specialists in various fields of medicine. Our quest is to expand healthcare practices through our team of doctors and other medical practitioners by providing our esteemed patients affordable and impactful heathcare services at all times.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lekki, Lagos

Job Description

• Overseeing the marketing department operations
• Evaluating and developing marketing plans and marketing strategies
• Planning, directing, and coordinating marketing efforts.
• Coordinatingcorporate and individual engagement, contracts implementation, and tariff, value for money,customer feedback and satisfaction.
• Ensure repeat business.
• Formulate brand plan and propose various marketing strategies in accordance to corporate policy for hospital brand
• To execute the various activities planned as per the phase-wise Marketing plans for example, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.
• To explore new product feasibility for business plan.
• To conductregular fieldwork to understand and develop sound marketing plan.
• Communicating the marketing plans and calendar.
• Researching demand for our products and services.
• Working and implementing research for developing pricing strategies to maximize profits and increasemarket share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with publicrelations in line with clientrequest and feedback.
• Developing and managing public awareness campaigns with legal permission for the industry.
• Formulating marketing collaterals
• Building brand awareness and positioning.
• Coordinatingsales and lead generation efforts.
• Implementing marketing strategies that meet overall organizational goalsTo plan various activities as per the phase-wise marketing strategic plans.
• Assessing strategic partnership opportunities for marketing initiatives
• Overseeing the marketing department’s individual projects
• Managing relationships with the media and the wider community
• Creating a communication plan to be used across all marketing and PR
• Evaluating the effectiveness of old marketing programs and the viability of new ones
• To carry out research activity related to marketing plan evolved.
• To explore newer geographical area new markets, for customer target for hospital.
• Monthly detailed report of the activity should be submitted to the management
• Weekly progress report should be submitted in brief to management about the activities assigned.

Qualification and Experience

• Minimum of a Degree in Marketing, any Social Science or any other discipline
• At least 10 years’ postgraduate experience.

Skills and Knowledge:

• Negotiation and persuasion skills
• Relationship and project management skills
• Decision making
• Business intelligence
• Good teamwork
• networking ability
• Adaptability
• Commercial awareness
• Strong attention to details
• Good organization and planning

Competencies

• Excellent communication
• Good interpersonal relationship

Application Closing Date
30th June, 2023.