Brand Marketing Executive at Devien Consult Limited

Devien Consult Limited is a human resources consulting firm that is dedicated to providing innovative and effective HR solutions to businesses of all sizes.

We are recruiting to fill the position below:

Job Title: Brand Marketing Executive

Location: Lagos
Employment Type: Full-time
Company: Paint Manufacturing

Job Responsibilities

• Develop and execute marketing plans to support brand objectives, including brand positioning, product launches, and promotional campaigns.
• Conduct market research and analysis to identify customer insights, market trends, and competitor activities to inform marketing strategies.
• Collaborate with the product development team to ensure alignment between brand objectives and product offerings.
• Create and manage marketing collateral, including brochures, product catalogs, and promotional materials.
• Develop and manage digital marketing initiatives, including website content, social media campaigns, and online advertising.
• Monitor and analyze marketing campaign performance, utilizing data and metrics to optimize marketing activities and drive continuous improvement.
• Collaborate with cross-functional teams, such as sales, production, and design, to ensure consistent brand messaging and integrated marketing efforts.
• Plan and execute trade shows, exhibitions, and other marketing events to enhance brand visibility and generate leads.
• Maintain strong relationships with key stakeholders, including customers, suppliers, and external agencies.
• Stay updated on industry trends and best practices in brand marketing and make recommendations for innovative strategies.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• A Master's Degree is a plus.
• Proven experience in brand marketing, preferably in the paint manufacturing or related industry.
• Strong understanding of marketing principles, including market research, branding, positioning, and product lifecycle management.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and presentations.

Application Closing Date
30th July, 2023.