Sales / Marketing Director at Lonadek Global Services Limited

Lonadek Global Services Limited - Our client in the Energy & Power Industry is recruiting to fill the position below:

Job Title: Sales / Marketing Director

Location: Lagos

Job Description

• Our client is seeking to engage an experienced Sales & Marketing Director who will provide strategic leadership for the organisation and driving the vision and objectives of the business.
• The ideal candidate should have a proven track-record of converting existing assets into revenue through the implementation of strategic and innovative business solutions.
• Candidates with background in sales and business development within the Energy & Power sector who can impact on the long-term growth and profitability of the business are encouraged to apply.

Job Summary

• As the Sales & Marketing Director, you will play a pivotal role in driving the company's growth and market leadership.
• You will be responsible for developing and executing comprehensive sales and marketing strategies to promote our energy and power solutions, expand market reach, and achieve revenue targets.
• Your exceptional leadership skills, business acumen, and industry expertise will guide the sales and marketing teams towards success.

Key Responsibilities
Sales:

• Develop Sales Strategy: Formulate a strategic sales plan aligned with the company's goals, market trends, and customer needs to drive revenue growth and market share expansion.
• Team Management: Build, mentor, and lead a high-performing sales team, providing guidance, coaching, and support to achieve individual and collective sales targets.
• Customer Relationship Management: Cultivate and maintain strong relationships with key clients, partners, and stakeholders, ensuring a customer-centric approach in all interactions.
• Business Development: Identify new business opportunities and potential markets for growth, and lead efforts to secure new contracts and partnerships.
• Sales Forecasting and Analysis: Utilize data-driven insights to forecast sales performance, analyze sales data, and identify areas for improvement and optimization.
• Sales Collateral and Tools: Collaborate with marketing and product teams to develop effective sales collateral, tools, and resources to support the sales process.

Marketing:

• Develop Marketing Strategy: Create and implement a comprehensive marketing strategy that aligns with the company's vision and sales objectives.
• Brand Management: Lead efforts to enhance and maintain the company's brand image and reputation in the energy and power industry.
• Market Research and Analysis: Conduct market research to understand customer needs, preferences, and industry trends. Utilize data to refine marketing strategies and make informed decisions.
• Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media, email campaigns, and content marketing to generate leads and increase brand visibility.
• Product Marketing: Collaborate with cross-functional teams to develop product marketing plans that effectively communicate the value of our energy and power solutions.
• Marketing Budget Management: Responsible for managing the marketing budget, ensuring cost-effectiveness, and maximizing ROI on marketing investments.
• Public Relations and Communications: Develop and maintain effective communication strategies to enhance the company's public image and manage media relations.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• Proven experience (10 years) in sales and marketing leadership roles within the energy and power industry or a related sector.
• Strong understanding of the energy and power market dynamics, including regulatory and technological considerations.
• Demonstrated success in driving sales growth, achieving revenue targets, and expanding market share.
• Exceptional leadership and team management skills, with a track record of building and motivating successful sales and marketing teams.
• Strong analytical skills with the ability to interpret sales and market data to inform strategic decisions.
• Excellent communication, negotiation, and interpersonal skills to collaborate effectively with internal teams and external stakeholders.
• Thorough understanding of digital marketing platforms and emerging marketing trends in the energy sector.
• A track record of successful brand campaigns and effective marketing initiatives.

Application Closing Date
25th July, 2023.