Digital Marketing Specialist at Soupah Kitchen & Co.

Soupah Farm-en-Market Limited is a climate-intelligent agritech company with the mission of promoting nutrition for the people and the planet through the power of technology. Through our urban and rural services, we build solutions that are people and planet-centered.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Ibadan, Oyo
Job Type: Full Time

Job Description

• As a Digital marketing specialist, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work within the marketing team, with a supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and Skills

• BSc / HND or equivalent in related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge of ad serving tools (e.g. Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Application Closing Date
Not Specified.