Digital Marketing Officer at a Finance Institution - Alan & Grant

Alan & Grant - Our client, a licensed technology-driven Finance Institution, is recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Victoria Island, Lagos
Job Type: Full time
Industry: Financial Services

Job Description

• The role involves driving the Banks visibility by developing and driving strategies to grow client and public engagement across various social media and online channels.

Key Responsibilities

• Develop the monthly content plan for social media engagement across all online channels.
• Carry out customer data analytics across the various online channels to keep the Bank abreast of current trends, keep in touch with customers changing behavior and align the Banks engagement activities accordingly.
• Manages marketing and awareness campaigns across the bank’s online and offline platforms to ensure our products and services achieve market -visibility and top-of-mind awareness.
• Manages the administration of the Bank’s website by ensuring correctness, relevance, accuracy and brand consistency of information.
• Content writing/development for dissemination on the Banks platforms.
• Creates strategies to drive traffic to the bank’s online and digital channels.
• Manages the team’s departmental budgets as it relates to Public Relations and Digital communications and monitors compliance to budget to optimize costs, while delivering solutions of high impact.
• Prepares detailed product and marketing reports for Management meetings.
• Performs other duties as may be assigned by the Head, Marketing and Communications.

Requirements

• A good First Degree in Humanities, Social Sciences, Administration or any related field.
• Minimum of 3 years operational experience in core Digital Marketing within FINTECH industry.
• Experience in the Financial Services Industry is an added advantage
• Relevant certification in Digital Marketing, Brand and Communications

Application Closing Date
Not Specified.