Trade Associate at TradeDepot

TradeDepot provides a digital B2B platform to connect the world’s top consumer goods companies to millions of informal retailers in emerging markets. Trade Depot delivers an innovative route-to-market for the leading consumer goods producers in Afica.

We are recruiting to fill the position below:

Job Title: Trade Associate

Location: Oregun / Ikeja, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a dynamic and results-driven Trade Associate to join our team at TradeDepot.
• As a Trade Associate focused on in-store execution in convenience stores, you will be responsible for ensuring optimal product placement, stock availability, and executing customer and consumer-focused promotions.
• Your primary goal will be to maximize sales and drive sell-out by effectively restocking shelves, implementing attractive merchandising displays, and deploying gondolas in assigned stores.

Responsibilities
In-store Execution:

• Visit assigned convenience stores regularly to ensure accurate shelf restocking, proper merchandising, and effective deployment of gondolas.

Stock Availability:

• Monitor inventory levels in stores, replenish stock as needed, and liaise with the store staff to ensure optimal stock availability and minimize out-of-stock situations.

Merchandising:

• Implement attractive product displays and ensure compliance with brand guidelines and planograms. Optimize shelf space utilization and arrangement to enhance visibility and drive customer engagement.

Promotional Activities:

• Execute customer and consumer-focused promotions to drive sell-out, including setting up promotional displays, arranging point-of-sale materials, and providing product information to customers.

Market Intelligence:

• Gather market intelligence, including competitor activities, pricing strategies, and consumer preferences. Share insights and recommendations with the sales and marketing teams to enhance TradeDepot's competitive position.

Training & Product Knowledge:

• Stay updated on TradeDepot products, features, benefits, and competitive advantages. Conduct training sessions with store staff to increase product knowledge and drive sales.

Sales Monitoring and Reporting:

• Monitor product sales performance, competitor activities, and market trends. Provide timely and accurate reports on sales activities, challenges, and opportunities.

Relationship Building:

• Establish and maintain strong working relationships with store managers and staff to ensure TradeDepot products receive priority attention, resolve any issues promptly, and secure favorable shelf placements.

Qualifications

• High School Diploma or equivalent; Bachelor's Degree in a relevant field is a plus.
• Proven experience as a Sales Representative or in a similar role, preferably in the FMCG industry or convenience store sector.
• Excellent interpersonal and communication skills to build and maintain relationships with store staff and customers.
• Strong organizational and time management skills to ensure effective store visit scheduling and execution of tasks.
• Ability to work independently with minimal supervision while adhering to set targets and deadlines.
• The detail-oriented mindset with the ability to analyze data, identify trends, and make informed recommendations.
• Proficiency in using technology tools such as smartphones, tablets, and sales applications for reporting and communication.

Application Closing Date
30th September, 2023.