Creative Brand Strategist at GDM Group

GDM Group strives to achieve through the combined operations of her equity member companies and her adjunct consultants of over 400 years of combined commercial experience. We offer from one-off sales of marketing projects to end management of commercial projects. GDM Group is Nigeria’s Leading Marketing and media Technology Company.

We are recruiting to fill the position below:

Job Title: Creative Brand Strategist

Location: Lagos

Job Description

• Oversee the creative direction of the brand(s) with a primary focus on product
• Identifying the base product line, seasonal product line and potential fast fashion designs
• Creating a strategy for the merchandise line
• Improving overall visual experience of the customers
• Monitoring market trends
• Meeting with clients and various departments
• Carrying outconsumer research
• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Application Closing Date
12th September, 2023.