Growth Marketing Manager at a Top Insurtech Brand - SupportPro by Salesplat

SupportPro by Salesplat - Our client, a top Insurtech brand, is recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Lagos

Job Description

• As a growth marketing manager, your primary responsibility is to develop and execute strategies that drive user acquisition, retention, and revenue growth for the company's products or services.
• You will play a crucial role in increasing the organization's customer base and market share by implementing effective marketing tactics.

Responsibilities

• Collaborate with crossfunctional teams to design and implement datadriven marketing strategies.
• Plan and execute marketing campaigns to attract new customers, generate leads, and increase the user base.
• Continuously analyze user behavior and marketing data to identify opportunities for improving conversion rates at various stages of the customer journey.
• Optimize landing pages, funnels, and other touchpoints to increase conversions.
• Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.
• Prepare regular reports and presentations to communicate key performance indicators (KPIs) and insights to stakeholders.
• Identify and understand the target audience, segment customers and create marketing strategies based on demographics, behavior, and other relevant criteria.
• Develop strategies to increase customer retention and engagement.
• Conduct A/B tests and other experiments to optimize marketing efforts and identify the most effective tactics for growth.
• Monitor and analyze competitor marketing strategies to stay ahead in the market and identify new growth opportunities.
• Develop and manage the marketing budget effectively, ensuring that resources are allocated efficiently to achieve growth objectives.

Qualifications

• A Bachelor's Degree in Marketing, Business Administration, or a related field is typically required.
• 5+ years of experience in a growthfocused marketing role especially.
• Strong knowledge of various digital marketing channels, such as SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in data analysis and using analytics tools to derive insights and make datadriven decisions.
• Ability to come up with innovative marketing ideas and test unconventional approaches to achieve growth objectives.
• Familiarity with marketing automation tools, customer relationship management (CRM) systems, and other relevant marketing technologies.
• Excellent communication and interpersonal skills to collaborate with crossfunctional teams.
• Ability to adapt to changes and stay uptodate with the latest marketing trends and technologies.
• Strong leadership and management Skills.

Salary
N450,000 - N800,000 Monthly.

Application Closing Date
3rd October, 2023.