Brands and Communications Manager at Workforce Group

Workforce Group is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organizational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders.

We are rcruiting to fill the position below:

Job Title: Brands and Communications Manager

Location: Ikeja, Lagos
Job type: Full-time
Division: Financial Services
Reports to: Managing Director/ Chief Executive  Officer

Job Responsibilities

• Develop a comprehensive brand strategy and positioning that align with the company's values, goals, and target audience.
• Define brand guidelines, including brand identity, visual elements, and tone of voice and messaging to ensure consistent brand representation across all touchpoints.
• Maintain a deep understanding of the real estate industry trends, market dynamics, and competitive landscape to inform brand positioning.
• Implement and manage brand consistency across all marketing materials, both online and offline.
• Oversee the creation and maintenance of brand assets, such as logos, taglines, and brand collaterals.
• Create compelling content for various marketing channels, including websites, social media, print materials, and email campaigns.
• Coordinate with the marketing team to ensure consistent messaging and alignment with the brand strategy.
• Develop a content calendar and lead the creation of content that resonates with the target audience, showcasing the company's expertise and offerings.
• Monitor social media trends and respond to user interactions, maintaining a strong online presence and building a community around the brand.
• Collaborate with external agencies and vendors to deliver high-quality marketing materials.
• Conduct market research to identify emerging trends, consumer preferences, and competitive insights.
• Analyze the effectiveness of branding and communication initiatives, making data-driven recommendations for continuous improvement.

Qualification/Experience

• B.Sc Marketing Communications, Public Relations, or a related field. Master's degree is a plus
• Minimum of 5 years proven experience in brand management, communications, or marketing roles, preferably within the real estate or related industries.
• Strong understanding of real estate market dynamics and trends.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives.
• Proficiency in digital marketing, social media management, and content creation.
• Experience with media relations, public relations, and event management.
• Creative thinker with the ability to innovate and adapt strategies in a dynamic environment.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Proficiency in tools and software for content creation, social media management, and data analysis.

Application Closing Date
Not Specified.