Head of Market and Product Research at Baobab Microfinance Bank

Baobab Microfinance Bank is the leading digital financial inclusion group focusing on serving individuals, micro and small businesses in Africa and China. Our mission is to unleash the potential of our clients offering them simple and easy to use financial services. Founded in 2005 as Microcred, today Baobab has over a million customers and 3,800 employees operating in Burkina Faso, China, Democratic Republic of Congo, Ivory Coast, Madagascar, Mali, Nigeria, Senegal, etc

We are recruiting to fill the position below:

Job Title: Head of Market and Product Research

Location: Yaba, Lagos
Employment Type: Full-time
Direct Supervisor: Chief Innovation and Digital Officer

Mission

• The position is a pivotal role responsible for shaping a company's market strategies & product development based on comprehensive research and analysis.
• Lead our efforts to gain a deep understanding of the market, competition, and customer preferences.
• This role plays a critical part in guiding the company's decision-making processes and ensuring a competitive edge in the market.

Responsibilities

• Market Research: Conduct in-depth market research to identify trends, opportunities, and customer preferences relevant to the company's products or services.
• Competitive Analysis: Analyse competitors' products,strategies, and market positioning to inform product development and market strategy.
• Product Development: Collaborate with cross-functional teams to provide insights and recommendations for new product development or improvements to existing products.
• Data Analysis: Utilize data analytics tools and methodologies to gather and interpret market and customer data, providing actionable insights.
• Strategic Planning: Develop and implement strategic plans based on research findings to achieve business objectives and revenue targets.
• Team Leadership: Manage a team of researchers and analysts, setting goals, providing guidance, and ensuring the team's performance aligns with company objectives.
• Stakeholder Communication: Present research findings and recommendations to company executives and other stakeholders, influencing decision-making processes.
• Budget Management: Oversee the budget for research projects and ensure efficient allocation of resources.
• Market Positioning: Help define the company's market positioning and branding strategies based on market insights.
• Follow up on departmental strategy implementation
• Action plan. Consolidate company wide action plan

Qualifications

• Education: Bachelor's or Master's Degree in a relevant field such as Market Research, Business, Economics, or Statistics.
• Experience: Proven experience in market research, product research, or related roles, with several years of leadership experience.
• Analytical Skills: Strong analytical and data interpretation skills to derive meaningful insights from data.
• Leadership Abilities: Effective leadership and team management skills to lead a research team.
• Communication: Excellent communication and presentation skills to convey complex findings to non-technical stakeholders.
• Strategic Thinking: Ability to think strategically and use research insights to shape the company's direction.
• Industry Knowledge: Familiarity with the industry, market trends, and competitors.
• Technical Proficiency: Proficiency in data analysis tools and software, such as Excel, SPSS, or data visualization tools.
• Problem-Solving: Strong problem-solving skills to address complex market and product-related challenges.
• Adaptability: Ability to adapt to evolving market dynamics and technologies.

Application Closing Date
Not Specified.