Demand Generation Specialist at Scalein

Scalein is bridging the gap between sales talents and opportunities by upskilling talents while presenting them with earning and job opportunities across Africa within minutes.

We are recruiting to fill the position below:

Job Title: Demand Generation Specialist

Location: Lagos
Job Type: Full Time

Responsibilities

• Develop and execute end-to-end demand generation strategies, utilizing a mix of channels such as email, content, social, and events.
• Collaborate closely with cross-functional teams to align marketing efforts.
• Create compelling marketing campaigns that drive interest, engagement, and conversions.
• Optimize website and conversion paths to maximize campaign performance.
• Leverage marketing automation and tools for lead nurturing and management.
• Analyze campaign performance metrics to refine strategies and enhance ROI.
• Conduct market research to identify key segments and inform campaign targeting.
• Stay updated on industry trends and best practices to drive continuous improvement.

Requirements

• Bachelor's Degree in Marketing, Business, or related field; advanced degree preferred.
• [4+] years of proven experience in successful demand generation, preferably within SaaS or tech.
• Proficiency in marketing automation platforms (e.g., Semrush, HubSpot,)
• Strong analytical skills with the ability to derive insights from data and drive optimization.
• Exceptional communication skills, both written and verbal.
• Results-oriented mindset with a focus on achieving and exceeding targets.
• Creative thinker who thrives in a collaborative environment.

Application Closing Date
Not Specified.