Create, develop and implement category strategy to support the overall marketing strategy ensuring that the Pan African/Cross functional aspects are aligned
Initiate the NPD process ensuring that the NPI process requirements are managed and delivered according to targets (360 degree marketing)
Ensure category pricing supports brand positioning and is relevant to the competitive arena
Delivery of overall budgeted profitability by growing and sustaining category performance
Lead the selection of the appropriate trade channels
Explore and exploit new opportunities for the category portfolio
Monitor, control and report category performance through brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls
Approve category A&P plan within guidelines, creating and modifying as necessary to meet objectives
Proactively identify sources and resource needs to support category growth
Coach, manage and develop high performance teams, including sourcing brand managers
Responsible for ensuring ABM induction programme is appropriate
Proactively feed into and follow up on actions from the Business Planning process.
The Person: The Right candidate must
Have a degree (preferably Marketing / Business Related Discipline)
Have over 5 years Brand/category Management experience preferably within FMCG
Have NPD Project Management experience
Have excellent consumer insight, innovation and NPD skills.
Have a can do attitude, exhibiting our core values – courage, accountability, networking, drive and oneness