Customer / HCP / Channel Loyalty Programs Executive at ISN Medical Incorporated

ISN Medical Incorporated is the leading supplier of Medical Diagnostic Products and Services in Nigeria. Our mission is to give healthcare practitioners and patients peace of mind through innovative medical diagnostic solutions.

We are recruiting to fill the position below:

Job Title: Customer / HCP / Channel Loyalty Programs Executive

Location: Lagos
Employment Type: Full-time

About the Job

• The Loyalty Programs Executive will develop detailed marketing plans to encourage brand engagement among Consumer Health customers, HCPs, and Channel partners using various programs, campaigns, and platforms.

Responsibilities

• Work closely with the Marketing Manager to conduct market research and audience segmentation
• Brainstorm effective loyalty programs, promotional initiatives, and accompanying marketing collateral with the marketing team
• Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
• Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
• Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our loyalty program
• Manage the established budget for promotional initiatives and lead the financial planning and reporting for each project
• Create and manage project calendar, oversee the execution of all loyalty marketing project, and update the overall promotional direction
• Collaborate with internal stakeholders to support the successful execution of sales

Qualifications

• B.Sc in Marketing, Economics, Medical Sciences, or related (MBA added advantage)
• 4+ years of experience in loyalty marketing, direct marketing, or similar role
• 1-2 years of experience in Medical sales
• Demonstrated experience translating customer insight to successful loyalty strategies
• Excellent communication, presentation, and project management skills
• Excellent analytical skill
• Excellent budget management skill

Application Closing Date
Not Specified.