Marketer (Laboratory Services) at the Change Room

The Change-room was established in 2012 with a vision to produce quality human resource solutions. We plan to achieve this by partnering with our clients to provide highly specialized consulting services in the areas of human resources development and business management services.

We are recruiting to fill the position below:

Job Title: Marketer (Laboratory Services)

Location: Surulere, Lagos
Employment Type: Full-time

Responsibilities

• Develop and implement strategic marketing plans to effectively promote laboratory services and drive customer engagement.
• Identify and target key customer segments, collaborating with the sales team to maximize outreach and conversion.
• Utilize various marketing channels, including digital platforms, social media, and traditional channels, to reach and engage potential customers.
• Craft compelling marketing materials, including brochures, presentations, and online content, to showcase the laboratory's capabilities.
• Establish and nurture relationships with healthcare professionals, clinics, and other potential clients to increase referral business.
• Plan and coordinate promotional events, conferences, and outreach programs to enhance the laboratory's market presence.
• Analyze market trends and customer feedback to provide insights for refining marketing strategies.

Requirements

• A Degree in Marketing, Business, or a related field.
• Proven experience in marketing, specifically within the healthcare or laboratory services sector.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent communication and interpersonal skills.
• Demonstrated ability to create persuasive and impactful marketing content.
• Results-oriented with a focus on driving customer acquisition and revenue growth.
• Familiarity with laboratory services and the healthcare industry is highly desirable.

Application Closing Date
15th December, 2023.