Marketing Operations Specialist at Africa Resource Company

Africa Resource Company bridges the gap between great companies and talents in Africa by providing endless possibilities for African talents across the continent and beyond. We are a global leader in the HR services industry, serving as a trusted human partner in today’s technology-driven world of talent. We support people and organizations in realizing their true potential.

We are recruiting to fill the position below:

Job Title: Marketing Operations Specialist

Location: Lagos
Employment Type: Full-time

Responsibilities

• Marketing Technology Management: Administer and optimize marketing automation platforms, customer relationship management (CRM) systems, and other marketing technology tools, ensure data integrity, and troubleshoot any technical issues to maintain smooth operations.
• Data Analysis and Reporting: Analyse marketing data and key performance indicators (KPIs) to measure campaign effectiveness, identify areas for improvement, and create regular reports and dashboards to provide insights and recommendations to the marketing team.
• Process Optimization: Streamline marketing processes to enhance efficiency and productivity, and develop and document marketing workflows, procedures, and best practices.
• Campaign Execution: Collaborate with marketing teams to set up, launch, and monitor marketing campaigns and ensure accurate tracking and reporting of campaign performance metrics.
• Lead Management: Manage lead generation, scoring, and nurturing processes and work with sales teams to align marketing efforts with lead handoff and conversion goals.
• Data Management: Maintain and segment marketing databases for targeted campaigns and ensure compliance with data privacy regulations and best practices.
• Marketing Budget Management: Assist in managing the marketing budget by tracking expenses and providing financial reports.
• Vendor and Agency Management: Collaborate with external vendors and agencies to execute marketing initiatives and monitor vendor performance and contracts.
• Identify trends and insights, with a clear focus on optimizing spend and performance.
• Define, develop, and execute strategies to develop the B2C channel of Shuttlers’ Shared Product.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Organize and manage in-person customer events to boost brand awareness, advocacy, and affinity.
• Developing aggressive retention strategies based on customer feedback.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• 4+ years of experience in core marketing operations or similar roles, preferably in the transportation or technology industries
• Familiarity with marketing automation platforms and CRM systems (e.g., Customer.io).
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar.
• Knowledge of digital marketing channels and best practices.
• Excellent organizational and project management skills.
• Detail-oriented with a focus on data accuracy.
• Ability to work collaboratively in cross-functional teams.
• Effective communication and presentation skills.

Application Closing Date
Not Specified.