Director of Marketing at Wakanow

Wakanow is Africa's leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.

We are recruiting to fill the position below:

Job Title: Director of Marketing

Location: Lagos
Employment Type: Full time

Job Objectives

• To lead and innovate Wakanow Nigeriaʼs marketing efforts, focusing on driving brand growth and customer engagement through strategic marketing initiatives, with a strong emphasis on digital and online marketing strategies.

Job Description
Strategic Marketing Leadership:

• Formulate and implement short-term and long-term marketing strategies to achieve business objectives.
• Collaborate with senior management to integrate marketing strategies with the companyʼs overall vision and goals.
• Analyze market trends to identify new opportunities and challenges.

Brand Management:

• Oversee the creation and execution of effective brand strategies and campaigns.
• Ensure the brand message is strong and consistent across all channels and marketing efforts.
• Monitor market trends, research consumer markets, and competitorsʼ activities.

Digital Marketing:

• Spearhead all digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.
• Manage online brand and product campaigns to achieve pre-communicated goals and objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Market Research and Analysis:

• Conduct comprehensive market research to gather insights on customer preferences, market conditions, and competitor strategies.
• Utilize analytics tools to track campaign success and market trends.
• Provide actionable insights based on analytics to guide marketing strategies.

Customer Engagement:

• Develop and implement innovative marketing campaigns to attract and retain.

Requirements

• Candidates should possess relevant qualifications with 5+ years relevant work experience. 

Application Closing Date
Not Specified.