Head, Brand and Experience at Coaching Consulting and Allied Services Limited

Coaching Consulting and Allied Services(CCAS) is an Accredited Management Training firm, duly certified by the Centre for Management Development and the Federal Ministry of Labor and Employment. We are a Human Capacity Development and recruitment organization dedicated to delivering transformative consultancy services, training initiatives, recruitment services and comprehensive finishing school programs.

We are recruiting to fill the position below:

Job Title: Head, Brand and Experience

Location: Lagos
Employment Type: Full-time

Core Job Responsibilities

• To drive awareness and growth of the organization’s brand through the launch of multifunctional marketing strategies for promotion of the brand within the market
• To proactively manage and engage external and internal stakeholders and champion the consistent deployment of brand experience
• To create informative, engaging and innovative contents that promote the organization’s brand across the diverse stakeholders’ sphere through strategic communication, media engagement, press releases, articles and event opportunities
• To define and drive the execution of stakeholders’ positive experience through innovative and engaging brand experience programmes, internal and external
• To create revenue opportunities for the organization through the provision of efficient and effective brand marketing programmes
• To provide brand marketing support to product/programme teams through the design of innovative marketing programmes such as design, advertising, campaigns, event, communication and press releases.
• Provide overall strategic direction and ownership in conceptualizing, executing and management of all brand marketing, communication, sponsorship, promotion and event in the brand and experience unit in line with the overall vision and goal of the organization.
• Lead the brand marketing unit and oversee all brand marketing activities
• Develop and refine brand messages, communication, creative campaign and events, in order to re-establish brand leadership among its stakeholder sphere
• Oversee the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction in order to encourage increase sales
• Lead go-to-market planning and drive cross-functional collaboration within the organisation

Requirements

• B.Sc. Degree in Mass Communication, Marketing or other related fields.
• Membership of professional bodies: Institute of Marketing Communication, etc.
• 8 – 10 years in Brand Communication and Experience Management
• Experience in a technology driven environment with a dynamic and innovative mind-set
• Proficiency in MS Office suite-word, power point and excel

Application Closing Date
1st February, 2024.