We are recruiting to fill the position below:
Job Title: Business Development Officer
Location: Lagos
Gender: Female
Work Structure: Onsite
Job Objectives
- As the Business Development Lead for Sales and Marketing, your main role is to propel the company's sales and market presence forward.
- You will play a vital part in discovering new business opportunities, establishing strategic partnerships, and implementing successful sales and marketing strategies.
- This role demands a combination of business insight, leadership capabilities, and the capacity to cultivate and sustain strong relationships with clients and key stakeholders.
Principal Duties / Responsibilities
Operational Responsibilities:
Business Strategy Development:
- Collaborate with management to create and execute sales and marketing strategies aligning with the company's overarching objectives.
- Analyze market trends, competitor activities, and customer needs to pinpoint fresh business opportunities and areas for expansion.
Sales and Marketing Planning:
- Formulate comprehensive sales and marketing plans, establishing measurable goals and targets for revenue growth, market share, and customer acquisition.
- Identify target markets and segments, devising strategies to penetrate and broaden the company's presence in those areas.
Lead Generation and Customer Acquisition:
- Direct efforts to generate new leads and opportunities through diverse channels, including prospecting, networking, and marketing campaigns.
- Foster and establish relationships with potential clients, ensuring a seamless sales process from lead generation to conversion.
Strategic Partnerships and Alliances:
- Identify potential strategic partnerships, distribution channels, and collaborations to extend the company's market reach and enhance its competitive advantage.
- Negotiate and finalize partnership agreements, ensuring mutually beneficial terms and conditions.
Sales Team Management:
- Supervise and guide the sales team, establishing clear targets and objectives for each team member.
- Offer guidance, training, and support to enhance the team's overall performance and achieve sales targets.
Market Research and Analysis:
- Conduct market research to comprehend customer needs, preferences, and pain points.
- Analyze sales and marketing data to extract insights, make data-driven decisions, and continuously enhance strategies.
Brand Promotion and Communication:
- Collaborate with marketing and communication teams to guarantee consistent brand messaging and effective promotional activities.
- Oversee the creation of marketing materials, sales presentations, and other collateral to support sales efforts.
Performance Tracking and Reporting:
- Evaluate the effectiveness of sales and marketing initiatives against established goals and KPIs.
- Prepare regular reports and presentations for management, highlighting progress, challenges, and recommendations for improvement.
Job Requirements
To be successful in the role, the candidates should meet the following requirements:
Education:
- Bachelor's Degree in Business Administration, Marketing, or a related field.
Experience:
- Proven experience in business development, sales, or a similar role.
- Strong communication and negotiation skills.
- Ability to think strategically and implement effective business development plans.
- Knowledge of industry trends and market dynamics.
Technical Competencies:
- Proficiency in all Microsoft Office applications.