Head of Marketing - Power Products Division at Simba Group Nigeria Limited

The Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in in some other most dynamic sectors in the economy. The Group ithe transportation, power products and IT-enabled service sectors which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent aftersales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.

We are recruiting to fill the position below:

Job Title: Head of Marketing - Power Products Division

Location: Ikeja, Lagos
Employment Type: Full-time

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's overall objectives.
• Conduct market research to identify trends, opportunities, and potential challenges.
• Define target audiences and create strategies to reach and engage them effectively.
• Manage and lead a high-performing marketing team, fostering a collaborative and innovative work environment.
• Provide guidance, mentorship, and professional development opportunities to team members.
• Establish and maintain a strong brand presence that aligns with the company's values and mission.
• Oversee the development of marketing materials, ensuring consistency in messaging and branding across all channels.
• Develop and execute digital marketing campaigns across various channels, including social media, email, and online advertising.
• Analyze digital marketing performance metrics and optimize strategies for maximum impact.
• Lead the creation of compelling and relevant content to support marketing initiatives.
• Ensure content aligns with brand messaging and resonates with target audiences.
• Manage relationships with media outlets, influencers, and other external partners.
• Develop and execute public relations strategies to enhance the company's image and reputation.
• Develop and manage the marketing budget, allocating resources effectively to achieve strategic goals.
• Monitor and report on the ROI of marketing activities.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment and consistency in messaging and objectives.

Qualifications

• Interested candidates should possess a Bachelor's Degree with 10-20 years experience.

Application Closing Date
10th February, 2024.