Marketing Manager at Phillips Outsourcing Limited

Phillips Outsourcing Limited is a leading outsourcing service provider in Nigeria committed to delivering qualitative, customised, and effective outsourcing solutions to our esteemed clients. Our innovative solutions have made us revered and renowned to be the go-to business partner for companies who want to scale-up and have a competitive edge in the market. With our workforce of highly skilled and experienced professionals, advanced technology and cost-effective mediums, our goal is to meet our client’s needs with precision.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time
Industry: Automotive

Job Summary

• The Marketing Manager plays a pivotal role in driving brand awareness, lead generation, and sales growth for the organizations' commercial vehicle division.
• This strategic position requires a creative and results-oriented professional with expertise in developing and executing impactful marketing campaigns across various channels, managing budgets, and analyzing data to measure success.

Responsibilities
Market Analysis & Strategy:

• Conduct market research to identify customer needs, trends, and competitor activities.
• Develop and implement comprehensive marketing strategies to achieve sales and brand awareness goals.
• Analyze market data to track campaign performance and make data-driven decisions.

Campaign Management:

• Develop and execute multi-channel marketing campaigns across online and offline channels (e.g., digital advertising, social media, email marketing, trade shows, events).
• Manage the creative development of marketing materials, including brochures, website content, and video assets.
• Partner with sales and other departments to ensure alignment and campaign effectiveness.

Lead Generation & Conversion:

• Implement strategies to generate qualified leads for the commercial sales team.
• Manage nurture campaigns to convert leads into customers.
• Track and analyze lead generation and conversion metrics to optimize campaigns.

Branding & Public Relations:

• Develop and manage the company's brand identity and messaging for the commercial vehicle segment.
• Build and maintain positive relationships with media outlets and key stakeholders.
• Manage corporate communications and public relations activities.

Budget Management & Reporting:

• Develop and manage marketing budgets for assigned projects and campaigns.
• Track and report on marketing expenses and ROI.
• Prepare performance reports for the General Manager, Commercial.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field, or equivalent experience.
• Minimum of 7 years of experience in marketing, preferably in the automotive, marketing agency, fmcg or B2B industry.
• Strong understanding of digital marketing and advertising channels.
• Proven track record of successful campaign execution and lead generation.
• Excellent communication, writing, and presentation skills.
• Data-driven mindset and ability to analyze marketing performance metrics.
• Strong teamwork and leadership skills.
• Experience working with a cross-functional team.

Salary
N1,000,000 / Month (Gross)

Application Closing Date
11th April, 2024.