EduBulb Consulting is a consulting company that provides top-notch HR Consulting and Outsourcing services to any organization.
We are recruiting to fill the position below:
Job Title: Head of Department - Digital Marketing, Media and PR
Location: Victoria Island, Lagos
Employment Type: Full-time
Job Summary
- Lead the digital and traditional media function towards making the UP brand the brand of choice. Develop key strategies, policies, and processes towards achieving financial and non-financial goals.
- Strategic Tasks
- Define digital marketing and media strategies, policies and processes for the brand and its subsidiaries.
- Responsible for planning and executing digital and media activities
- Support the implementation of strategic through-the-line marketing activities
- Grow brand equity through increased presence, followership, engagement and revenue drive.
- Manage Group and subsidiary websites
Responsibilities
- Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain the company’s social media presence
- Aggressively grow brand and product awareness across various online platforms including social media
- Readily drive the adoption of company products and services
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Effectively manage online brand perception and reputation
- Use marketing automation as a tool for achieving business and brand objectives.
- Implement effective digital, media/public relations and crisis management systems and processes.
- Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
- Manage the media relations program for the company and key stakeholders.
- Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
- Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
- Produce press releases, interview scripts and speeches.
- Coordinate partnerships with external communication consultants and vendors as required to achieve goals within budgets.
- Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
- Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
- Build and maintain strong relationships with key internal and external stakeholders.
- Champion the definition of the team’s processes, policies and procedures
Requirements
- A Bachelor's Degree in Marketing, Communications, Media or any other related field
- Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
- 7-10 cumulative years of experience in Digital Marketing, Media and PR.
- Understand the Martech concept and adoption as a tool for actualizing organizational marketing objectives.
- Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies
- A very good understanding of different channels of communications media and how they are used to achieve brand and business goals
- Strong relationship with the media and possess quality media contacts.
- Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
- Prior experience managing a team
- Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/600346/head-of-depeartment-didigtal-marketing-media-and-p.html