Offline Marketer at DuoTech HR Consulting

At DuoTech HR Consulting, we understand that the success of any organization lies in its people. We are a leading HR Tech company dedicated to empowering businesses with innovative solutions and cutting-edge technology to transform their human resources practices. With years of expertise in the HR industry, we have a deep understanding of the challenges faced by businesses today. We believe that every company, regardless of its size or industry, deserves access to top-tier HR solutions that drive growth, improve employee engagement, and maximize productivity.

We are recruiting to fill the position below:

Job Title: Offline Marketer

Location: Central Business District, Abuja (FCT)
Employment Type: Full-time

Description

• Our client is in need of a traditional offline marketer who will have a strong background in traditional marketing strategies, with a focus on offline channels to drive brand awareness and customer acquisition

Job Responsibilities

• Campaign Development: Conceptualize, plan, and execute offline marketing campaigns, including but not limited to print media, TV, radio, and sponsorships, aligned with the company's overall marketing strategy.
• Partnership Management: Establish and nurture relationships with external partners, such as sports organizations, event organizers, and influencers, to enhance brand visibility through collaborations and sponsorships.
• Brand Promotion: Develop strategies to enhance brand recognition through offline channels, ensuring consistency with online efforts. This includes overseeing the creation of promotional materials and advertisements.
• Event Coordination: Plan and execute offline events, activations, and sponsorships to increase brand awareness and engagement within target demographics.
• Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to inform offline marketing strategies and optimize campaigns for maximum impact.
• Budget Management: Effectively manage the offline marketing budget, ensuring optimal allocation of resources and delivering campaigns within financial constraints.
• Collaboration: Work closely with the digital marketing team to ensure cohesive and integrated marketing efforts across online and offline channels.

Job Requirements

• Bachelor's Degree in Marketing, Business, or a related field.
• Proven experience in offline marketing, with a focus on traditional channels like print, TV, radio, and event sponsorships.
• Strong understanding of the sports betting industry and related regulatory considerations.
• Excellent communication and interpersonal skills.
• Creative thinking and the ability to develop innovative marketing campaigns.
• Project management skills with the ability to handle multiple tasks and deadlines.
• Familiarity with analytics tools to measure and report on the success of offline campaigns.
• Previous experience in the gambling or sports industry is a plus.

Salary
N250,000 monthly.

Application Closing Date
1st April, 2024.