Digital Marketer at Naomi Lucas Company

Naomi Lucas Company - Our client is a pan-African company involved in real estate development, investment, publishing, training and marketing; with a track record of delivering several housing estates through its strategic land investment products.

They are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos

Job Description

• We are looking for a Digital Marketer to develop, implement, track and optimize its digital marketing campaigns across all digital channels.
• The Digital Marketer will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to reporting.

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the company’s social media presence alongside other members of the creative team (Designer, Video Editor, Content Manager)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.

Requirements

• BS / MS Degree in Communications, Marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints will be an added advantage
• Strong analytical skills and data-driven thinking

Educational Qualifications and Experience:

• OND / HND or B.A./B.Sc., in any relevant field of study
• 2-3 years’ experience
• Prior experience in a similar role

Skills and Competencies:

• Ability to self-direct
• Teachability and adaptability
• Ability to speak and write clearly and confidently
• Ability to take and act on feedback
• Ability to work well with others
• A growth mindset

Application Closing Date
31st March, 2024.