Digital Marketer at People Capacity Management

People Capacity Management, headquartered in Lagos, Nigeria, is a consulting firm specializing in human resources and management. Leveraging our extensive industry-specific knowledge, we offer a range of services, expertise, and resources to clients in both the private and public sectors. Our unwavering dedication is to efficiently and affordably cater to our clients' requirements.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full-time

Job Responsibilities

• Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
• Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Manage social media accounts, including content planning, scheduling, monitoring, and responding to user interactions.
• Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement.
• Plan and execute digital marketing strategies and campaigns, including email marketing, to drive customer acquisition, retention, and conversion.
• Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates.

Job Specification

• Minimum of First Degree in a relevant field
• Must have 3-4 years of experience in digital marketing with a strong focus on social media content creation and email marketing.
• In-depth knowledge of various social media platforms, their features, and best practices for content creation, audience targeting, and engagement.
• Proficiency in using social media management tools and analytics platforms to schedule, monitor, analyze, and report on social media performance.
• Experience with email marketing platforms and tools, including list management, email automation, and A/B testing.
• Creative thinking and the ability to generate innovative ideas for social media content and digital marketing campaigns.

Application Closing Date
12th April, 2024.