Marketing Lead at Roducate Limited

Roducate Limited is a comprehensive e-learning resource that can be used by schools as their core teaching and learning tool, as well as for self-paced learning by students. As an education technology company, we are committed to making high quality education accessible to all, regardless of location or socioeconomic status. We are dedicated to innovation and cutting-edge technology, and are always looking for talented professionals to help us achieve our goals.

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Description

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives.

Application Closing Date
Not Specified.