SBI Media Global is Africa's global media and communication company with a strategic presence across Nigeria, Ghana, Kenya, South Africa and the United Kingdom. We are a next-gen media agency built on a culture of bravery, thought leadership, creativity and innovation.
We are recruiting to fill the position below:
Job Title: Media Planner
Location: Lagos
Employment Type: Full-time
Responsibilities
- Responsible for analyzing data, thinking creatively, and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
Duties
- Reach the highest number of people with the lowest-priced ad possible.
- Identify the target audience.
- Coordinate launch of media campaigns with marketing, communications, and sales departments.
- Keep abreast of industry figures, including distribution and audience figures.
- Monitor and optimize the effectiveness of campaigns.
- Build relationships with media sales companies.
- Negotiate rates with media sales companies to obtain the most competitive prices.
- Find a combination of media that will enable the marketer to communicate the message.
- Purchase advertising time on the radio
- Use a combination of several different kinds of media to reach different audiences.
- Gain client approval for each campaign phase.
- Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
- Prepare advertising schedules.
Minimum Requirements
- Bachelor's Degree in any discipline.
- 1-2 years experience.
- Excellent use of Excel and other Microsoft packages.
Competencies:
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
- Excellent communication and teamwork skills
- Strong communication and interpersonal skills
- Excellent customer service skills
- Strong attention to details.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should forward their updated CV to: [email protected] using the Job Title as the subject of the email.
https://www.hotnigerianjobs.com/hotjobs/609341/media-planner-executive-at-sbi-media-global.html