SEO Expert at Lagosbiz

Posted on Mon 29th Apr, 2024 - www.hotnigerianjobs.com --- (0 comments)

Lagosbiz is an innovative startup on a mission to transform the business landscape of Lagos by creating a comprehensive directory of local businesses. We believe in empowering businesses of all sizes to reach a wider audience, connect with potential customers, and thrive in the dynamic city of Lagos.

We are recruiting to fill the position below:

Job Title: SEO Expert

Location: Nationwide
Employment Type: Full-time

Job Summary

  • We are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities. 
  • You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
  • You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns 
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and Skills

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

Salary
N400,000 Monthly.

Application Closing Date
24th June, 2024.

Sorry, this listing is no longer open.