Digital Marketing Manager at Winock Solar Nigeria Limited

Winock Solar is a registered Nigerian company established in 2016, specialising in flexible and cost-effective Solar and energy efficient equipment rent to own service for micro and small businesses. We official started operations in 2017 by providing Solar equipment leasing service to customers such as phone chargers and barbers. In 2019, we switched to solar rent to own to enable our customers own their equipment after an agreed time-period.

Over time, we expanded to include other types of energy efficient equipment and we are fast gaining market reputation as the leading equipment rent to own service provider for microbusinesses. We are significantly differentiated by focusing on economic and environmental impact and making our rent to own service flexible and cost-effective for our customers.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Wuse, Abuja (FCT)
Employment Type: Full-time

Job Description

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• Candidates should possess BS / MS Degrees in Marketing or a related field with 2 - 10 years relevant work experience.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary
N150,000 - N250,000 Monthly.

Application Closing Date
20th May, 2024.