Pharma-Health Care eCommerce Marketing Specialist at eMedicStore

eMedicStore is an online specialised marketplace for pharmaceutical and medical products. We harness the power of technology to deliver innovative, convenient and affordable online goods and services to consumers. We understand the importance of supply chain in delivering quality healthcare. We are driven by the goal of making healthcare affordable and available.

We are recruiting to fill the position below:

Job Title: Pharma-Health Care eCommerce Marketing Specialist

Location: Lagos
Employment Type: Full time

Job Overview

• The Pharma-HealthCare eCommerce Marketing Specialist will be instrumental in driving the sales of our healthcare products through digital channels.
• This role combines expertise in pharmacy with a keen understanding of digital marketing strategies to effectively promote our products and ensure excellent customer experiences in a virtual setting.

Responsibilities and Duties

• Develop and implement digital marketing strategies for pharmaceutical products.
• Leverage online platforms to increase brand awareness and product sales.
• Collaborate with the IT department to enhance the eCommerce website's user experience.
• Conduct market research to identify new digital marketing opportunities within the healthcare sector.
• Manage and optimize online advertising campaigns (PPC, display ads, etc.).
• Create educational and promotional content for a variety of digital formats.
• Engage with customers online to provide pharmaceutical advice and product knowledge.
• Monitor and analyze eCommerce metrics to improve marketing strategies.
• Stay up-to-date with digital technology trends in healthcare marketing.
• Collaborate with healthcare professionals to ensure accurate product information and marketing.
• Use SEO strategies to improve online visibility of healthcare products.
• Manage social media profiles related to health products, engaging with users and posting relevant content.
• Organize webinars and online workshops for both consumers and healthcare professionals.
• Ensure compliance with all regulatory laws pertaining to online pharmacy marketing.
• Set up and manage affiliate marketing programs to boost product sales.
• Track and report on sales conversions resulting from digital marketing efforts.
• Participate in healthcare conferences and seminars to promote company products digitally.
• Liaise with the sales team to align digital marketing strategies with overall sales objectives.
• Provide customer feedback to the product development team.
• Manage budget allocations for digital marketing campaigns.

Qualifications and Skills

• B. Pharm, Pharm.D. Pharmacy. MBBS or equivalent Medical, Biomedical, Biological Sciences
• Experience in digital marketing, particularly within the healthcare or pharmaceutical industry.
• Strong understanding of SEO, PPC, and other digital advertising tools.
• Excellent communication and customer service skills.
• Ability to analyze data and sales statistics for marketing insights.
• Knowledge of eCommerce platforms and web analytics tools.
• Creative thinking and problem-solving abilities.

Application Closing Date
15th May, 2024