Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.
We are recruiting to fill the position below:
Job Title: Specialist, Retail Promotion
Location: Lagos
Job Summary
- Participate in the development and ensure implementation of Etisalat Nigeria's promotions strategy for all retail channels
- The person in this role will leverage his/her background and understanding of retail shopper/customer insight and analysis to develop programs and initiatives that would guide differentiation in the retail experience we offer, which will enable us achieve our vision of retail leadership
Principal Functions
- Support the development and execution of shopper/customer insight driven plans including retail marketing analysis and product trend reports for retail promotions, events / sponsorships and other retail marketing activities/initiatives
- Analyse and evaluate in-house and competitive promotions and programs to ensure the effectiveness of current and planned Retail programs
- Coordinate and work with the business intelligence, segment, products, channel sales and, brand & experience marketing teams to develop retail promotional alignment and tailored campaigns for the retail channel
- Develop quarterly promotional calendar that will guide the development and execution of programs to increase retail foot traffic and drive strong sales performance
- Work with the Retail operations team to develop tactical initiatives to increase Retail organic sales
- Responsible for the allocation of fixtures, POS, Promo briefing and training materials for all business wide promotions
- Conduct regular visits to the retail stores to ensure proper execution of promotions and build relationships with the retail, products, segment, brand communications and in-direct sales teams
- Manage the activities of vendors and 3rd-party agencies to ensure timely delivery and execution of all programs and initiatives
- Implement the unit?s work programmes and plans in line with agreed-upon procedures and guidelines
- Plan and manage the resources of the team to optimize sale performance and morale as well as enhance productivity
- Prepare/ compile agreed periodic activity and performance reports for the attention of the Manager, Retail Marketing or senior management as required
Educational Requirements
- First degree or equivalent degree in business administration, sales, marketing, advertising or similar field preferred
Experience, Skills & Competencies
- Experience working in a target driven sales environment
- Three (3) to (5) years direct and relevant experience in Consumer Marketing, Retail marketing or Customer/Trade marketing or 1-2 years of experience in a sales promotion, marketing, advertising
- Excellent oral and written communication skills
- Strong project management skills
- Highly motivate and analytical
- Proficiency in Microsoft Office (Word, Excel & PowerPoint)
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online