Marketing Manager at an Innovative Logistics Startup - Watolex Crown Integrated Services

Watolex Crown Integrated Services - Our client is an innovative logistics startup dedicated to transforming the transportation of goods both locally and globally. Specializing in land, air, and sea transport, the company offers a comprehensive range of services including freight forwarding, warehousing, last-mile delivery, and customs clearance. With a strong emphasis on leveraging technology for real-time tracking and route optimization, ensuring efficient and reliable service. Their mission is to revolutionize logistics by providing seamless, efficient, and responsible solutions, aiming to drive economic growth and global collaboration.

They are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the organization's business goals and objectives, focusing on promoting logistics services across land, air, and sea transport.
• Conduct in-depth market research and analysis to identify trends, opportunities, and competitive positioning within the logistics industry.
• Utilize insights to inform marketing strategies and campaigns that target key market segments.
• Work closely with the business development team to ensure alignment of marketing strategies with business objectives.
• Lead and mentor the marketing team, fostering a culture of creativity, innovation, and continuous improvement.
• Enhance and manage organization’s brand identity, ensuring consistent messaging and positioning across all marketing channels.
• Develop compelling marketing materials, including website content, brochures, presentations, and digital media.
• Oversee the company's digital marketing efforts, including SEO, SEM, social media, email campaigns, and online advertising.
• Leverage digital platforms to increase brand visibility, engage with target audiences, and generate leads.
• Ensure content is relevant, engaging, and optimized for search engines.
• Monitor and analyse the performance of marketing campaigns using key metrics and analytics tools.
• Implement data-driven strategies to optimize marketing efforts and achieve measurable results, ensuring a strong return on investment.

Requirements

• Minimum of a Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. A Master's Degree in Business Management or Marketing is an added advantage.
• 5 years of work experience in a similar role within the logistics industry, with a strong understanding of logistics operations and market dynamics.
• Proven ability to develop and execute comprehensive marketing strategies that drive business growth and align with company objectives.
• Experience in conducting market research and analysis to inform strategic marketing decisions.
• Proficiency in digital marketing, including SEO, SEM, social media, email campaigns, and online advertising.
• Excellent communication skills and experience in creating high-quality marketing content, including blogs, whitepapers, case studies, and newsletters.
• Proficiency in the use of Microsoft Office tools and relevant marketing software for performance measurement and campaign optimization.

Application Closing Date
12th July, 2024.