Marketing Manager at Lead Enterprise Support Company Limited

Lead Enterprise Support Company Limited is a foremost Human Resources Solutions organization with many years of cumulative experience and expertise. We are prolific in Outsourcing, Recruitment, Head hunting and HR Advisory. We are a multi-sectorial servicing company, with landmark service deliverables to our clients in varied industries.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Maryland, Lagos
Employment Type: Full Time

Job Objective

• Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness.

Duties and Responsibilities

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviors, and demographic data.
• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products' marketing objectives.
• Identifies the appropriate media channels where each product or service's marketing materials can be cost-effectively delivered to the public.
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.
• Provides expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data-tracking efforts.
• Engage with relevant stakeholders i.e. strategy, customer experience management, retail banking, operations, and e-channels to co-create an omnichannel experience.

Key Performance Indicators:

• The existence of a robust product and services marketing strategy and plan.
• Quality and timeliness of go-to-market with product and service offerings.
• Quality, volume, and frequency of research report.
• Timeliness and quality internal product knowledge information dissemination.
• Number of new ideas provided, accepted, and implemented.
• Key competition insights and adoption of new thinking.
• Increase in the number of e-products adopted and accounts opened.

Job Requirements

• A First Degree in Marketing / Business Administration, and related courses (Additionally, professional qualifications in marketing, strategy, and business analysis).
• Minimum of 6 years relevant experience.
• Understanding of the nature and dynamics of policy impact on the business environment.
• Hands-on Sales and marketing knowledge.
• Critical and practical knowledge of digital and social media marketing and engagement.
• Data analysis, interpretation, and reporting.
• Proficiency in the use of Microsoft Office programmes (Excel &PowerPoint ) and other packages
• Great interpersonal skills.

Application Closing Date
30th August, 2024.