Market Research Analyst at African Industries Group (AIG)

African Industries Group (AIG) is a diversified global conglomerate with a legacy of 53 years of business excellence and sustainable growth. It is headquartered in Lagos, Nigeria. It has been contributing to Nigeria’s socio-economic growth and industrial development and is equally committed to the nurturing and development of the local community. AIG owes its success to the core philosophy of ‘Building the Future Together’. Its business strategy is inclusive, and sustainable, and not only benefits stakeholders but also positively impacts the environment and society.

It has been predominantly a manufacturing company, with operational excellence benchmarked to global standards. The group has around 35 state-of-the-art manufacturing plants and facilities located in various locations across Nigeria, creating employment opportunities.Its investment and expansion in manufacturing with the latest functional technology provide long-term employment to thousands of Nigerians, for people from across the globe. 

We are recruiting to fill the position below:

Job Title: Market Research Analyst

Location: Ikeja, Lagos
Employment Type: Full-time

Description

• We're looking for a data-driven individual to help us grow our brand!
• As a Marketing Analyst, you'll be the driving force behind our growth strategy.
• You'll dig deep into market data, analyze consumer behavior, and identify opportunities to acquire new clients. We need someone who can turn data into actionable insights and help us make smarter marketing decisions.

Key Responsibilities

• Conduct market research and analyze consumer trends
• Develop and execute market surveys
• Track advertising costs and measure campaign performance
• Identify new market opportunities and customer segments
• Prepare reports on market conditions, consumer behavior, and competitor activities

Qualifications

• B.Sc in Marketing or relevant field
• Experience: 4years+
• Strong analytical skills and proficiency in data analysis tools
• Experience in market research and data interpretation
• Ability to communicate complex findings clearly and concisely
• A passion for understanding consumer behavior and market trends

Application Closing Date
Not Specified.