Head, Business Development / Marketing Executive at Markfema Nigeria Limited

Markfema Nigeria Limited is a Health Maintenance Organization that started operations in 2005 and is duly accredited by the National Health Insurance Authority(the regulatory body responsible for the implementation of Health Insurance in Nigeria). Markfema Nigeria Limited is one of the leading Health Maintenance Organisation (HMO) and a major player in the Nigeria Health Insurance Industry with Head Office in Abuja and offices spread across the country.

Markfema HMO is more than a health maintenance organization. We are a national and global healthcare company. We offer end-to-end solutions across the healthcare taking prospective patients through a seamless process to achieve access, affordable, effective, efficient, and quality care across a wide range of healthcare providers.

We are recruiting to fill the position below:

Job Title: Head, Business Development / Marketing Executive

Location: Abuja (FCT)
Employment Type: Full-time

Description

• Due to steady growth and expansion, we seek competent, experienced and dedicated individuals to fill the position below:

Purpose of Role

• The Business Development Manager is responsible for securing new revenue within the institution’s existing customer portfolio and seeking new opportunities for business growth.
• The role is expected to have a focus on strategizing, and prospecting, for new customers.
• The role ensures an excellent client experience at all times and works in collaboration with the Operations team to ensure the smooth transition of realizations of new business opportunities.

Responsibilities

• Define and coordinate nationwide marketing programmes
• Drive and implement all marketing activities to ensure brand and product awareness in the marketplace
• Maintain relationships with customers and identify new prospects.
• Possess a strong understanding of our products and our competitors in the industry.
• Follow the latest industry developments and best practices.
• Maintaining relationships with existing customers and other stakeholders by providing support, information, and guidance; researching and recommending new business opportunities.
• Recommending profit and service improvements; Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
• Research and develop a thorough understanding of the company’s people and capabilities.
• Submit weekly progress reports and ensure data is accurate.
• Present to and consult with senior-level management on business trends to develop new services, products, and distribution channels.
• Identify opportunities for campaigns, services, and distribution channels that will increase customer base.
• Using knowledge of the market and competitors to identify and develop the organization’s unique selling propositions and differentiators.
• Carry out sales forecasts and analysis and present your findings to senior management.
• Any other duties as may be assigned by Management.

Qualifications and Experience

• Minimum of B.Sc / M.Sc Degree in Marketing, Actuarial Studies, or Business Administration from a reputable University.
• A minimum of 10 Years of relevant professional experience in the HMOsector and/or Marketing sector is required
• Excellent working knowledge of MS Office Suite
• A proven track record in business delivery is very key.

Skills:

• Ability to achieve set targets.
• Ability to develop long–term relationships with Customers.
• Ability to maintain and develop new Business Partners account, and liaison with back office staff in processing new clients.
• PC word processing, PowerPoint presentation, spreadsheet and database preparation and evaluation skills.
• Goal-oriented, focused and achieving targets.
• Self-starter and team Player
• Ability to Identify business opportunities.
• Strong stakeholder management and team player.
• Ability to network, prospect and persuade new customers.
• Sound interpersonal and negotiation skills
• Good oral and written communication skills
• Leadership, Supervision and Coaching skills
• Highly detail-oriented and analytical skills

Knowledge:

• Experience in marketing and sourcing new clients f
• Knowledge of the Health Insurance / HMO industry and current trends.
• Knowledge of the market, current media issues, social media, competitor behaviour and strategy.
• Knowledge of effective use of customer relations strategy.
• Knowledge of online and offline marketing strategies and tools.
• Knowledge of the financial products and services.
• Experience in developing marketing strategies.
• Experience in relationship building and customer management.

Application Closing Date
5th September, 2024.