Marketing Specialist at Agbeyewa Farms

Agbeyewa Farms is a world-class agribusiness with farm operations in Ekiti State, Nigeria. We have foresight for expansion into Africa whilst we create decent jobs and economic opportunities for local communities and become a force to reckon with in the agribusiness on a global scale.

We are are recruiting to fill the position below:

Job Title: Marketing Specialist

Location: Ekiti
Employment type:  Full-time

Job Description

• Ability to effectively manage marketing operations, including producing and deploying marketing collateral, visibility materials in various formats, installing brand activation/experience points, and coordinating regulatory approvals for communication messages.
• Manage brand activations/retail executions/market facing initiatives across various customer touchpoints, delivering on time and in full (OTIF).
• lead marketing initiatives and activities through to completion while also having a captivating personality that makes them prominent with all functional stakeholders in a holding company or subsidiary structure.
• Possesses core skills such as writing reports, developing marketing proposals, making presentations, coordinating alignment meetings, project meetings, operationalizing projects into deliverables, executing, logistics, and other marketing operations activities.
• Possess a good background/training/experience from key marketing discipline and/or allied sectors such as events/retail/activation agencies, creative agency, experiential agencies, etc.
• Sound commercial acumen, able to justify marketing activities in terms of ROI and business value.
• Conduct research to understand the target audience, market trends, and competitor activity.
• Analyze customers/ farmers ' buying habits and preferences.
• Develop and implement marketing campaigns across various channels (online and Offline).
• Manage campaign budget and timelines.
• Create engaging and informative content for marketing materials for Agbeyewa Farms (website, social media emails, etc.).
• Write persuasive copy for marketing campaigns.
• Manage social media channels and create engaging content.
• Oversee email marketing campaigns and develop email content.
• Manage and analyze website traffic and performance.
• Track and analyze the performance of marketing campaigns using data and metrics.
• Recommend changes and optimize campaigns for better results.
• Collaborate with the designers, web developers, and marketing teams.
• Communicate marketing goals and strategies effectively to internal and external stakeholders.
• Staying up to date with the latest marketing trends and technologies in the Agribusiness landscape.

Qualifications

• B.Sc / M.Sc Degree in Marketing, Advertising, or a related discipline.
• Minimum of 5 years experience in Marketing preferably in Agribusiness
• Excellent written and verbal communication skills with the ability to create compelling content.
• Adept with the Microsoft suite and software as well as digital marketing tools and platforms
• Knowledgeable about the most recent developments and recommended procedures in internet marketing and measurements in Agribusiness.

Application Closing Date
Not Specified.