Marketing and Lead Generation Manager at Harvesters International Christian Centre

Harvesters International Christian Centre is a church based organization, whose mission is to change lives and raise leaders. We strongly believe that the anointed word of God is the most powerful word and the key to transformation and answer to all questions.

We are recruiting to fill the position below:

Job Title: Marketing and Lead Generation Manager

Location: Lagos
Employment Type: Full-time

Role Overview

• The Marketing and Lead Generation Specialist will drive our church’s outreach and engagement efforts through strategic marketing initiatives and lead generation activities.
• The ideal candidate will have a background in marketing, with a focus on generating leads and promoting church events and programs.

Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing plans to promote church events, programs, and services. Utilize various channels, including digital marketing, social media, and traditional media.
• Lead Generation: Identify and engage potential leads through targeted marketing campaigns and outreach activities. Nurture leads to increase participation and membership within the church community.
• Events: Plan and execute promotional strategies for church events, services, and programs, ensuring maximum participation and engagement.
• Analytics and Reporting: Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns. Provide regular reports and recommendations for optimizing marketing strategies.
• Collaboration: Work with other departments and teams to align marketing efforts with organizational goals and support overall outreach initiatives.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Experience: Proven experience in marketing and lead generation, with a track record of successful campaigns.
• Minimum of 8 years of experience in marketing, preferably but not limited to a faith-based or non-profit context.
• Technical Skills: Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management tools).

Preferred Skillset:

• Marketing Expertise: In-depth knowledge of marketing principles, strategies, and best practices. Experience in digital and traditional marketing channels.
• Lead Generation: Proven ability to generate and manage leads through targeted campaigns and outreach efforts.
• Content Creation: Skills in developing engaging and impactful marketing materials across various platforms.
• Analytical Skills: Proficiency in analyzing marketing data and metrics to drive improvements and optimize campaigns.
• Communication: Excellent verbal and written communication skills for creating compelling content and engaging with potential leads.

Desired Attributes:

• Strategic Thinker: Ability to develop and implement effective marketing strategies.
• Creative: Strong skills in creating engaging marketing content and campaigns.
• Analytical: Proficiency in analyzing marketing data and metrics to drive improvements.
• Proactive: Initiative in identifying opportunities for lead generation and outreach.
• Communication: Excellent verbal and written communication skills for interacting with potential leads and stakeholders.

Application Closing Date
Not Specified.