Business Development Manager (Head, Sales and Marketing) at DuoTech HR Consulting

At DuoTech HR Consulting, we understand that the success of any organization lies in its people. We are a leading HR Tech company dedicated to empowering businesses with innovative solutions and cutting-edge technology to transform their human resources practices.

With years of expertise in the HR industry, we have a deep understanding of the challenges faced by businesses today. We believe that every company, regardless of its size or industry, deserves access to top-tier HR solutions that drive growth, improve employee engagement, and maximize productivity.

We are recruiting to fill the position below:

Job Title: Business Development Manager (Head, Sales and Marketing)

Location: Abuja (FCT)
Employment Type: Full-time
Reports To: Managing Director/CEO
Level: Senior Management
Department: Sales and Marketing

Job Overview

• The Head of Sales and Marketing will work with our client, a luxury real estate andproperties company in Abuja.
• He/she is responsible for developing and executing strategic marketing and sales plans to position the company as a leading player in the Abuja real estate market.
• This role focuses on the sale of high-end realty structures,ensuring that targets are met or exceeded through innovative marketing campaigns, relationship management, and effective sales strategies.

Core Responsibilities
Sales Strategy Development:

• Create a comprehensive sales strategy targeting the luxury real estate segment in Abuja, focusing on high worth properties.
• Develop pricing models and sales forecasts to ensure profitability and competitiveness in the luxury realty market.
• Identify market trends, consumer behavior, and competitor analysis to inform strategy.

Marketing Campaigns and Lead Generation:

• Oversee the creation and execution of multi-channel marketing campaigns, including digital, print, and outdoor advertising, specifically targeting high-net-worth individuals (HNWIs), investors, and corporate buyers.
• Collaborate with external marketing agencies to produce premium content, including property showcases, virtual tours, and exclusive events.
• Work with the Digital Marketer and Social Media Manager to leverage online platforms (social media, Google Ads, real estate portals) to drive traffic and generate qualified leads.

Client Relationship Management:

• Build and maintain relationships with key stakeholders, including brokers, real estate agents, financial institutions, and high-profile clients.
• Develop a client engagement plan that includes personalized follow-ups, property presentations, and VIP showings.
• Manage client feedback, ensuring an exceptional buying experience from initial contact through property acquisition.

Team Leadership and Management:

• Lead the sales and marketing team, providing clear objectives, performance targets, and continuous training to ensure peak performance.
• Collaborate closely with the real estate development and operations teams to align marketing strategies with available inventory and new projects.
• Monitor team performance through KPIs and sales targets, providing mentorship and support to enhance individual contributions.

Branding and Positioning:

• Develop and maintain a strong, premium brand image for the brand within the Abuja luxury real estate market.
• Ensure all marketing materials, messaging, and client interactions are aligned with the brand’s luxury positioning.
• Position the company at relevant industry events, real estate expos, and networking gatherings to boost brand visibility.

Sales Reporting and Analysis:

• Track sales metrics and generate reports on sales activity, revenue growth, and market penetration.
• Provide regular updates to the Managing Director and senior leadership on sales progress, opportunities, and challenges.
• Use data-driven insights to adjust strategies for improved results.

Innovative Sales Approaches:

• Develop unique selling propositions (USPs) that differentiate the companyfrom competitors.
• Identify new sales channels and untapped market segments for luxury real estate in Abuja.
• Implement cutting-edge technology solutions such as CRM systems and AI-based marketing tools to enhance the sales process.

Key Relationships:
Internal:

• Managing Director/CEO, Sales Team, Marketing Team, Development Team, Finance Team

External:

• High-net-worth clients, Real estate agents, Brokers, Marketing agencies, Media outlets, Industry partners, Financial institutions

Requirements
Education:

• Bachelor’s Degree in Marketing, Sales, Business Administration, or a related field (A Master’s Degree or MBA is preferred).
• Certifications in real estate marketing, digital marketing, or luxury sales are an advantage.

Knowledge:

• Extensive knowledge of the Abuja luxury real estate market and client base.
• Deep understanding of marketing principles, brand management, and lead generation tactics tailored to high-end properties.

Experience:

• Minimum of 8-10 years of experience in sales and marketing, with at least 4 years in a leadership role in luxury real estate or a related field.
• Proven track record in selling high-end properties or luxury goods, preferably in Abuja.
• Experience working with high-net-worth individuals and institutional clients.

Skills:

• Strong leadership and team management skills.
• Excellent verbal and written communication abilities, including negotiation and persuasion.
• Ability to develop and execute strategic marketing and sales plans.
• Strong analytical and reporting skills, with a focus on data-driven decision-making.
• Familiarity with CRM software, digital marketing tools, and property sales platforms.

Behavioral Competencies:

• Results-oriented with a strong entrepreneurial mindset.
• Ability to work under pressure and manage multiple projects simultaneously.
• High degree of professionalism, with a strong client-first focus.
• Adaptability to the fast-paced, high-stakes real estate environment.

Additional Requirements:

• Must be available for regular travel within Abuja to meet clients and attend property viewings.
• Must have a network of industry contacts in real estate, finance, and related sectors.
• Ability to host and organize exclusive events for HNWIs and industry partners.

Benefits

• Salary: N350,000 - N500,000 monthly.
• Commision on each succesfull sale.

Application Closing Date
30th September, 2024.