Performance Marketing Specialist at Koraplay

Kora is a payment infrastructure for Africa. We offer plug-and-play payment solutions for businesses to launch a tailored payment experience for their customers. At the front and center of what we do every day, we are creating a future void of digital financial barriers across Africa. We are committed to delivering secure, reliable, and easy-to-use digital financial solutions to customers with a guarantee that they are improving their lives.

We are recruiting to fill the position below:

Job Title: Performance Marketing Specialist

Location: Lagos
Employment Type: Full Time
Reporting Structure: This role reports to the Head, Marketing

Job Summary

• The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.   

Responsibilities

• The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms.
• You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns. When needed, you will plan traditional media buys as well. 
• In collaboration with cross-functional teams, you will be essential in ensuring that integrated digital strategies are aligned with Kora’s objectives.
• Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points.
• Manage Kora’s MarTech stack that helps connect our marketing activities to business growth.
• Share insights from key tracking tools that will inform updates to our marketing strategy.
• Create informative and high-converting always-on PPC ads. 
• Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
• Oversee growth in performance to meet Kora’s OKRs.
• Report on key performance indicators and lead-generation initiatives
• Map ad formats to advertising objectives.
• Explore new opportunities and experiments to drive business growth.
• Test new channels and trends to build credibility for Kora.
• Be active in the process of building marketing budget, recommendations and pitch decks.
• Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly
• Conduct market research and competitor analysis to inform marketing strategies.

Requirements
You are qualified if you:

• Have 3+ years experience in performance marketing.
• Are proficient in deriving insights from data, fluent in slicing/dicing data
• Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite.
• Have good knowledge and experience in retargeting/remarketing and general tag management
• Are proficient in the use of Google Ads  and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
• Are proficient Google analytics, mixpanel and other relevant marketing reporting tools. 
• Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
• You are goal-oriented and have excellent communication skills.
• You are curious, a strong team player and a problem solver. 

Application Closing Date
Not Specified.