Lead Generation and Conversion Specialist at TailoredTalent

TailoredTalent is recruiting suitable candidates to fill the position below:

Job Title: Lead Generation and Conversion Specialist

Location: Victoria Island, Lagos
Employment Type: Full-time (Hybrid)

Job Summary

• Our client is seeking an experienced Lead Generation and Conversion Specialist to drive business growth through targeted lead generation, conversion, and relationship-building strategies.
• This role is crucial in identifying potential clients, nurturing relationships, and optimising conversion processes to meet business goals in the cultural wellness and investment summit sectors.

Responsibilities
Lead Generation:

• Research and identify potential clients (investors, businesses, individuals) interested in Cultural Wellness Retreats and Investment Summits.
• Develop and implement lead generation campaigns through email, social media, phone, and in-person events.
• Utilise CRM software to track leads, manage interactions, and analyse conversion rates.

Conversion:

• Nurture leads through personalised communication, addressing inquiries and offering tailored solutions.
• Collaborate with sales teams to convert leads into paying clients.
• Develop conversion-focused content such as case studies and client testimonials.

Relationship-Building:

• Cultivate strong relationships with clients, ensuring high satisfaction and loyalty.
• Identify opportunities for upselling and cross-selling.
• Host webinars, workshops, or events to demonstrate Citisquare Africa's value and expertise.

Analysis and Optimisation:

• Monitor key performance indicators (KPIs) such as lead generation rates, conversion rates, and customer acquisition costs.
• Analyse the effectiveness of campaigns and adjust strategies as necessary to optimise results.

Qualifications

• Education: Bachelor’s Degree in relevant field
• Experience: Minimum of 2 years of experience in lead generation, sales, or marketing, with proven track record of successful lead generation and conversion.

Skills:

• Excellent communication, interpersonal, and negotiation skills.
• Strong research and analytical abilities.
• Familiarity with CRM software (e.g., HubSpot, Salesforce and Zoho).
• Ability to work independently and collaboratively.

Nice to Have:

• Experience in the tourism, hospitality, or wellness industry and Africa.
• Knowledge of African markets and business culture.
• Fluency in multiple languages (English).

Salary
N300,000 - N350,000 monthly.

Application Closing Date
4th November, 2024.