Activations & Trade Marketing Specialist at TradeDepot

TradeDepot, is a leading house of brands dedicated to acquiring, building, and managing a diverse portfolio of consumer goods brands tailored for the African market. Our mission is to create, acquire, and nurture high-quality consumer brands that cater to the evolving needs of the African market. We leverage our robust distribution network and deep market insights to drive growth and brand equity, ensuring widespread market presence and consumer trust.

We are recruiting to fill the position below:

Job Title: Activations & Trade Marketing Specialist

Location: Lagos

Job Description

• The Activations & Trade Marketing Specialist will lead brand activations across retail, nightlife, and event partnerships, building strategic relationships to enhance brand visibility. Key responsibilities include deploying POS materials, coordinating logistics and budgets, and tracking campaign performance to drive consumer engagement and sales.

Responsibilities

• Plan,  coordinate, and execute brand activations, including partnership campaigns such as raves, bar events, retail, and market activations.
• Develop and manage strategic partnerships with bars, nightlife venues, retail outlets, and event organizers to increase brand visibility and enhance consumer engagement.
• Deploy point-of-sale materials (POSMs) in retail settings, ensuring optimal brand visibility and product placement.
• Collaborate with the Project & Operations Lead to ensure activations are well-supported in terms of logistics, budget, and vendor coordination.
• Track and report on the performance of partnership and retail campaigns, assessing engagement, consumer sentiment, and direct sales impact.

Requirements

• Demonstrated experience in planning and executing in-store promotions, activations, and trade marketing strategies to support sales growth.
• Comprehensive understanding of the FMCG retail environment, with a background in collaborating with supermarkets, wholesalers, and independent retailers.
• Skilled in managing budgets and assessing the return on investment (ROI) for marketing initiatives.
• Proficient in merchandising, optimizing point-of-sale (POS) displays, and analyzing shopper behavior.
• Strong analytical abilities, with experience in interpreting sales metrics and consumer insights to guide decision-making.
• Competent in using trade marketing software, CRM platforms, and Microsoft Office Suite (Excel, PowerPoint).

Application Closing Date
27th November, 2024.